Broadcast Beat Magazine 2017 NAB Show NY/SMPTE Special Edition | Page 72

GROWING YOUR BUSINESS WITH
HELP FROM ON-PREMISE AI PROCESSING
By KEITH LISSAK, SENIOR DIRECTOR, MEDIA & ENTERTAINMENT
SOLUTIONS MARKETING, QUANTUM
The use of artificial intelligence
(AI) to automate the extraction
of data intelligence — metadata
— from stored digital content
offers tremendous potential
for the media and entertain-
ment industry. By accelerat-
ing the discovery of interest-
ing moments within your digital
media library, AI dramatically
reduces the time, work and
cost involved in realizing the
potential value of that content.
Identifying relevant material in
your library then becomes a
simpler, faster process — one
that generates comprehensive
results in a fraction of the time
it would take a human to manu-
ally catalog video clips.
Consider a broadcaster with
a production team that cre-
ates hours of video each day.
After five years, the company
has a massive store of content,
and perhaps no single individ-
ual who knows about all of
the media within that library. It
would take years for someone
to log each piece of stored
content; simultaneously keep-
ing up with new content as it’s
created would make accurate
tagging a virtually impossible
task. Without applying some
intelligent tools, a company
simply cannot fully understand
or monetize its digital media.
That’s where AI can have a
huge impact. When integrated
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with a robust media asset man-
agement (MAM) solution, even
the most basic AI processing
can yield tremendously useful
insight. If a cognitive engine
were, for example, to listen to
the soundtrack of every stored
video and transcribe it into
text so that all spoken words
were searchable, that metadata
would be of considerable value.
In the past, it may have actu-
ally been less painful and less
expensive to simply reshoot
some content than to try to find
existing footage in a library.
Text recognition is just the tip
of the iceberg. Imagine linking
a battery of cognitive engines
to mine your audio and video