Broadcast Beat Magazine 2017 BroadcastAsia Special Edition | Page 58

In the face of these challenges, it’s
demands with a single integrated ogy, Sinclair recently signed a
platform. ten-year agreement to transform
time for the industry as a whole to
the content creation and distribu-
rethink traditional commercial and As the largest television station tion workflows in every one of
technology deployment models, operator in the United States, its 64 local news-producing sta-
and consider new approaches that Sinclair Broadcast Group has 64 tions by standardizing on the Avid
enable broadcasters to keep their local news producing stations, pro- MediaCentral Platform. In addition
infrastructure up to date, create ducing 2100 hours of news every to delivering technology solutions
open but tightly integrated work- week. These stations use a mix of with third-party and custom work-
flows, and respond to new busi- disparate news production equip- flow integrations, the managed
ness opportunities. ment from different vendors, with services deployment agreement
different versions of hardware and also encompasses project and
How to win in today’s environ- software. This makes it very chal- fleet management, commissioning,
ment lenging to manage technology workflow consulting, training and
upgrades, keep more than 2000 support.
An organization’s ability to suc- employees trained and up-to-date, ceed in this challenging environ- and onboard new hires effectively. Enterprise-wide, long-term, “plat-
ment depends upon how aggres- In short, it creates a technology form” thinking
sively it can adapt to the new environment that’s complicated realities of its business. Media and expensive to sustain.
organizations need solutions that
With a “platform” approach
to enterprise-wide technology
will allow them to efficiently and To help overcome these chal- deployments combined with lon-
easily respond to a broad range of lenges and keep its news opera- ger-term business models, Sinclair
content creation and distribution tions at the forefront of technol- can increase the value and ben-
58 • Broadcast Beat Magazine • www.broadcastbeat.com