Broadcast Beat Magazine 2017 BroadcastAsia Special Edition | Page 35

By Cameron Jahn, AmpLive
Livestreaming success boils down
to 2 steps: create compelling con-
tent and make sure people see it.
Content creators can now ensure
livestreaming success with an
effective strategy for marketing
live video. Massive audiences now
spend hours everyday on Facebook
Live, Periscope, Instagram Live,
and YouTube Live. That means
brands are missing out on unpar-
alleled amounts of attention and
engagement without a way to
ensure livestreaming success.
1. Content Creation
Live streaming allows you to
instantly capture mindshare and
become a thought leader in your
market niche. And you don’t need a
lot of investment in equipment and
software.
Polished, professional videos suck
up precious resources, but live
streams by nature are raw, unedited
takes that create more authentic
interactions with your audience.
Creating live content is now much
cheaper (no need for an expensive
camera or a top-notch video edit-
ing suite). Plow those savings on
production cost into mapping out a
compelling story.
One easy formula to get started
is to treat your live stream like a
case study. Just share a situation
that emphasizes a pain point you
or your customers have experi-
enced, expand on the business
challenge caused by this scenario,
and then round it off with what was
learned along the way. Provide lots
of information for both prospec-
tive and existing customers during
your live streams. Or feature an
industry expert or existing customer
who can share their knowledge with
Broadcast Beat Magazine • www.broadcastbeat.com • 35