Broadcast Beat Magazine 2017 BroadcastAsia Special Edition | Page 32

screens, but it also features subtler home-
grown elements. “The little boy featured in
the short is modelled after Ian’s son,” reveals
senior producer Marta Mintenko Knapik. “We
all kind of throw our kids into these projects
whenever we can!”
“There’s even an homage to one of the art-
ist’s pets that passed away some years
ago—she tries to honor her cat in all of the
shows she works on!”
Moral of the story
Ultimately, the real takeaway from working
on the BC Hydro spot was that Sequence
got to give something back to their commu-
nity.
32 • Broadcast Beat Magazine • www.broadcastbeat.com
“We’re not selling something—it’s just earth
appreciation, and to protect people, which
is nice,” says Sioui. “It’s something you can
show your kids and be proud. It has a good
message.”
“You watch it, not because it tells you to
stay ten meters away from a power line,
but because it’s visually strong to look at.
There’s a good message there too,” con-
cludes Kirby. “It was nice to dive into some-
thing different, going from CG Transformers
robots to this. The team felt like they were
working on something fresh, but also some-
thing useful.”