The bottom-line of this innovative solution for the datacenter are improved resource utilization and topology flexibility that delivers purportedly the lowest-TCO (Total Cost of Ownership) storage architecture. Specifically, NooBaa’s solution can always use the lowest-cost vendors and media, greatly reducing up-front time and costs, minimizing lifecycle and opportunity cost resulting from vendor lock-in, and generally simplifying the administrative process by automating functions like tiering and data ocalization. “There’s a lot more to it than cost savings,” says Davis, “but that being said, we can win the TCO battle any day, because NooBaa eliminates hardware costs, fixed costs, lifecycle costs, administrative and Opex costs, and lock-in imposed by other SDS architectures.” This would be a boon to IT administrators because it allows them to deliver more responsive solutions to business users, respond immediately to ‘cloud-shift’, with lower up-front investments, all the while taking credit for improving datacenter efficiency.
ABOUT THE AUTHOR:
Curtis Chan
Curtis is the Senior Editor for Broadcast Beat, serves on the SMPTE editorial board, and is a regularly featured Contributing Editor for many US and international trade publications for over 30 years. In addition to being a serial entrepreneur, business executive, and philanthropist – he is also the Founder and Managing Partner of COGNITIVE IMPACT and President and CEO of CHAN & ASSOCIATES, two high tech brand marketing and public relations firms focusing in the M&E and IT markets for over two decades.
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