target markets. More importantly, we listen to feedback from our end users—music supervisors and editors.
Success takes more than great sounds. Gilchrist notes that production music is a service business and Volta works hard to meet the unique needs of its clients. That includes making stems and metadata available via the cloud so that hyper-busy trailer editors have immediate access to elements.
“Creatively, it's all about producing something that is going to instantly smack people between the eyes,” she adds. “It could be an ear-melting aggressive action cue or a tear-jerking emotive piece that gives everyone ‘the feels.’ We create those emotions on a huge scale whilst also making sure the cues are hugely editable and useable for sync purposes, be it multiple endings, key edit points, unexpected twists and turns, unusual rhythms, distinctive hits or a slow burning euphoric intro that explodes into a huge climax and takes your breath away.”
Create Advertising, an entertainment marketing agency with offices in Los Angeles and London, has turned to Volta on numerous occasions for fresh-sounding tracks, including campaigns for the films Inferno, Legion and X Men: Apocalypse. “Volta is our go-to music house,” says Heather Kreamer, the agency’s Director of Music. “They understand the trailer world and have excellent taste in music. They invariably provide us with great choices in music and sound design that fit perfectly with our concepts. And, they are a joy to work with.”
Despite its rigorous production schedule, Gilchrist is committed to maintaining Volta’s status as a small and nimble boutique label. Her aim is to keep production “personal and passionate without any fuss.” Staying small doesn’t
mean, however, that Volta is not thinking big. Asked what’s coming from the label in 2017, she insists, “A bucket load!”
“We'll be expanding our sound design catalogue with a toolkit series, and adding some ‘sexed-up’ rock hybrids, intimate indie piano and strings, aggressive action set-ups and more! It’s going to be a noisy and exciting year.”
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