adds. “We can hear the director making comments while drawing on the video, just as though they’re in the room with us. What’s more, we can save that information to share with artists at a later date, giving direct, clear feedback on a specific shot even if they weren’t in that original meeting. It’s features like that which make cineSync invaluable to us.”
Really, really
good-looking
Another project in which cineSync proved vital was the tongue-in-cheek epilogue to Zoolander 2. It’s here that Territory was able to stretch its funny bone alongside its high-end design skillset.
Although Territory worked on a number of sequences, the epilogue was the team’s big set-piece: a visual summation of what happens to the characters post-film, created using a montage of magazine covers and other editorial features. The graphics needed to look good, but the timing of visual jokes was just as important.
“As the director, Ben Stiller would have regular cineSync sessions with us to provide feedback,” details Sheldon-Hicks. “A lot of these were actually less around the design of things and more about humour. It was an interesting brief, as we’re often focused on visual impact over whether or not our designs are funny! But in this case, timing was very important to Ben – we needed to move through each graphic
transition to get to the next joke with a good sense of rhythm.
Ben encouraged us to keep everything snappy so that each joke flowed into the next,” he continues. “Using cineSync he’d discuss his thoughts while scrubbing through the timeline. It gave us a great sense of the comic timing that was required.”
So, if the devil is in the details then cineSync has been the angel on the Territory’s shoulder. According to Sheldon-Hicks, it will continue to be an essential resource as the studio expands its diverse portfolio: “We really don’t have to worry about how remote a client is,” he concludes. “We
can work collaboratively and forget about the frustration that we would have with written comments, no matter the project or medium.
“Simply put, cineSync is essential for our business.”
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