Timeless Black
Storz & Escherich makes a
big splash for Porsche
Any car bearing the legendary Porsche sigil immediately stands out from the crowd. A graceful amalgamation of elegant chassis and streamlined engineering give Porsches a mesmeric sense of rhythm – not to mention endowing them with a strong undercurrent of irresistible desirability.
Creating an advertisement as slick and captivating as the vehicle it represents is therefore no easy task. All credit to Berlin-based creative post-production studio Storz & Escherich for producing a commercial as striking and memorable as the iconic brand.
In order to create the commercial, the studio, founded in 2008 by principals Matthias Storz and Roy Escherich, utilized all of its talents as a creative post-
production company at the intersection of moving image, design, experiential content, and digital work.
Working with Bakery Films and Kemper Kommunikation, the team pitched an innovative concept synonymous with the design of the Porsche 911 Carrera Black Edition: reveal the outline of the vehicle using a simulated effect of pitch-black ink dispersing into limpid water.
The results are stunning: the sinuous ink stretching and folding within the contours of the Porsche, immediately selling the fluid, supple and flowing nature of the car without a word needing to be said.
The beauty of the end
product belies the complexity of its creation. The short required a blend of filmed footage and CGI animation, as well as a uniquely intimate collaboration between compositors and 3D animators. This demanded a management platform that could keep up with the project’s needs: ftrack was there to help.
Porsche perfection
Since its inception, Storz & Escherich has tackled a wide array of projects for very large suitors, including Coca-Cola, Lexus, Siemens, Audi, and many more. So, when Bakery Films sought a boundary-pushing studio to tackle the challenge of presenting the Porsche 911