David Colantuoni,
Senior Director of Product Management, Avid
In 2015, 708 films were released in US and Canada, a 19% increase since 2006, and 409 original English-language scripted primetime shows were released, a 94% increase since 2009. In addition, countless hours of content were produced for game shows, news, reality shows, sports, talk shows, commercials and corporate videos. All of these productions present a huge volume of media assets that have to be saved to storage that’s easily accessible by production teams around the globe.
There is an ever-expanding proliferation of professionally produced content for an expanding buffet of consump-tion devices. According to Frost & Sullivan, the media and entertainment storage market stood at $2 billion in 2012, and tripled to a whopping $6 billion in 2015. Post-production alone accounted for between 15 and 20% of the total market—and grew more than 100% from 2012 in dollar terms.
Growing Pains
Production teams are now more dispersed than ever and real-time collaboration among workgroups working on high-resolution video requires an agile storage foundation that fosters a secure, adaptable and reliable workflow. Achieving all of this on the fly with no user interruption has typically been an expensive challenge to overcome. The good news is that storage paradigms are constantly evolving as the market changes.
In typical post-production ecosystems, one component critically needed at every juncture is storage. And if you extend the ecosystem all the way downstream to the delivery, broadcast or OTT workflow, storage is the most critically pervasive component, regardless of the workflow.
But video workflows are frequently disparate, and storage purchasing decisions and deployments are typically
tactical and scattered. Though massive amounts of storage disks are being deployed, these storage systems lack interoperability and are not conducive to flexibly scale on the fly as production requirements change. The ability to add or remove high-availability storage options has become critical to optimize the cost of production and keep pace with changing consumption demands.
Software-defined storage for media provides the agility and intelligence to overcome these challenges, positioning media companies to optimize workflows and increase efficiency.
Software For Agility
and Simplicity
Frost & Sullivan states the media and entertainment data storage market grew from 5335 petabytes in 2012 to a staggering 27,500 petabytes in 2015. However, this is
Future Proofing Media Workflows Through Software-Defined Storage
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