Broadcast Beat Magazine 2016 BroadcastAsia Edition | Page 80

resources when it comes to reaching viewer’s eyeballs. The deep caching initiatives on ISP and enterprise networks are going to be key for the industry to move forward with current pace, to allow appropriate amount of time for cable and enterprise network operators to upgrade their network for the demands. It will be a key function to keep the momentum going we can observe today in the industry.

In my view, while the FCC is in a really tough position, it has played it right so far. Despite intensive lobbying from multiple sides and the challenges of understanding this increasingly complex ecosystem, I believe that the FCC took the right direction, protecting the Internet and the interests of end-users for the long term.

However, regardless how good or bad the governance of the Internet is or will be in the future, a solution to the issue of content delivery at scale must be developed and it must come sooner rather than later. This solution won’t come from the outside of the ecosystem. Governance will not solve the technical problems or ease challenges for the Internet end-users. One solution for the long term could be to commoditize content delivery, but that is further down the road. In order to move forward, the industry players have to come together, work as a team to serve their common customer (the subscriber and/or viewer) and provide the convenience and quality we have come to need and expect.

Arpad Kun is Sr. Director of Network Operations at Ustream and responsible for Ustream’s Content Delivery, Network and Infrastructure strategy. Arpad is the inventor of SDCDN at Ustream, the Software Defined Content Delivery Network. SDCDN takes legacy CDNs and creates an abstraction layer spanning across multiple providers providing increased performance, redundancy and unparalleled cost optimization. Arpad has extensive experience in leadership, HA systems, IP connectivity, disaster recovery, security audits, risk assessment, cost modeling and contract negotiation.

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