constant collaboration between the studio and the technical and creative teams enabled efficient use of technology to tell a story in a way that is technically advanced, emotionally moving and also comfortable for the viewer to watch.
Further conference sessions delved into the creative use of HDR; the use of content captured on 35mm film to feed into high-end digital exhibition formats; the filmmakers and projects testing the limits of cinema; and the next-generation filmmaking efforts of students and recently graduated filmmakers. Other sessions addressed questions related to next-generation distribution, HDR mastering, and delivery to the home, the impact of advanced technologies — 4K, 8K, and wider color gamut — on event cinema, and the potential of light field imaging. A session focused on diversity engaged panelists and attendees in a discussion of how to build a richer, more expansive, and more dynamic filmmaking community.
Also during the 2016 NAB Show, a number of SMPTE members were honored for their contributions to the motion imaging field. Broadcasting & Cable magazine paid tribute to technology leaders who have displayed innovation, imagination, and achievement, and this year’s honorees included SMPTE members Joe Addalia, director of technology at Hearst Television; Gregory Coppa, director of advanced technology and engineering at CBS; Glenn Oakley, executive vice president of media technology, production, and operations at Discovery Communications; and Renu Thomas, executive vice president of media operations, engineering, and IT at Disney|ABC Television Group. SMPTE Member, Michelle Munson, CEO and co-founder of Aspera, was honored with the Women in Technology Leadership Award from “TV Newscheck.”
SMPTE’s popular Entertainment Technology in the Internet Age (ETIA)
conference has likewise
been refined for 2016, with a new name — Entertainment Technology in the Connected Age (ETCA) — and a renewed focus on how the convergence of connectivity, bandwidth, and technology improvements is rapidly expanding entertainment distribution to the living room, mobile, and beyond. ETCA will take place 27-28 June in Campbell, California, and reflect the industry’s urgent need to explore the impact of emerging technologies on current and future delivery of a compelling connected entertainment experience.
In July, SMPTE is working with HPA to bring the HPA’s preeminent event, the HPA Tech Retreat, to the UK. The HPA Tech Retreat UK is the first example of an HPA global focus enabled by its affiliation with SMPTE, and it will take place at Heythrop Park Resort in Oxfordshire, Wednesday and Thursday, 13-14 July.
64