Brand Inventory
Brand Exploratory
Strategic Recommendations
Tactical Recommendations
Include speaker notes on every slide.
Cite all sources according to APA formatting guidelines.
Click on the Assignment Files tab to submit the brand audit.
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BRM 353 Week 5 Brand and Product Management
Scenario Analysis Paper (2 Papers)
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This Tutorial contains 2 Papers
BRM 353 Week 5 Brand and Product Management Scenario
Analysis Paper
Refer back to the brand chosen for the Week 1 assignment.
Discuss each of the following questions in 175 to 350 words each:
How is your brand marketed in different countries? Does it use a
standardized or customized approach?
Assess your brand’s global branding success against the Ten
Commandments of Global Branding as provided in Figure 14.5
(Keller).