This Tutorial contains 2 Papers BRM 353 Week 3 Product / Brand Development: Phase II
Continue development of your product or brand in your Learning Team.
Research a brand that recently faced a crisis. For example: issues related to labor relations, competition, litigation, minimum wage, bankruptcy, financial constraints, generational marketing, etc.
Examples of companies / brands that faced crises in the past few years and / or continue to face a branding crisis include but are not limited to the following:
JC Penney The Gap Best Buy Sears Sony NFL K-mart Wal-Mart
Prepare a 350- to 525-word paper summarizing the crisis and discuss how the situation should have been handled.
Submit the assignment to the Assignment Files tab. =================================================