Cite all sources according to APA formatting guidelines.
Click on the Assignment Files tab to submit the worksheet.
Select a brand in which you are familiar and/or are a loyal
consumer (This will be the basis for future assignments).
Cite all outside sources according to APA formatting guidelines.
Complete the following chart in 90- to 175- words:
Identify the four components of brand position:
Analyze the brand position in its niche/market as it relates to the
four components of brand position in 90- to 175- words.
Based on the readings, what is the difference between a product and
a brand? Compare the two in no more than 175- words.
Explain in 90- to 175- words what strategies you propose for the
brand based on the identified challenges and opportunities.
Identify current challenges and opportunities for the brand:
Evaluate brand equity in 90- to 175- words.
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BRM 353 Week 2 Product Brand Development Phase I (2
PPT)
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BRM 353 Week 2 Product Brand Development Phase I