BRIGHTER THINKING OCTOBER 2013 | Page 11

“ Marco  Biaze+,  ITCN  Italy   “There   are  encouraging   signs  that  the   Italian  market  is  slowly  beginning  to  grow  in  con?dence.  Premier  Enrico  Leka   overwhelming  won  a  do-­?or-­?   die   con?dence  vote  in  the  Senate,  forcing  a  humilia:ng  U-­?turn  by  Berlusconi;  the  government  is  pledging  economic  growth  of  at  least  1%  in  the   coming  year;   and  a   recent   study   by  Isnart  reported  that  the   number  of  Italians  going  on  holiday   in  September  increased  by  18%   year  on  year,   with  holidays  abroad  doubling  compared  to  September  2012”.   Maria  de  Pereda,  ITCN  Spain   “Currently,  the  Spanish   market  is  strongly  a?ected  by  a  new  phenomenon  known  as  the   “social   traveler”.  Spain  is  the   European  country  with   the  largest  growth  rate  in  the   use   of  social  networks.  The  acceptance  of   new  technologies  enables  them  to  stay  connected  any:me-­?anywhere,   reaching  all   the  informa:on  they  need  for  their  trip.  Instead  of  organizing  the   trip   with  a   travel  agency,  they   personally  look   for  the  best  o?ers,   they   compare   prices  and  they   share   experiences  with  fellow   travelers.   They  are   becoming   opinion  leaders,  crea:ng   new   communica:on  and   promo:onal  trends  in  the  tourist  industry” Wendie  White,  ITCN  South  Africa At  the  southern  :p  of  Africa,  South  Africa  and  its  neighbours  throughout  the   con:nent  are   making  news  by  gaining  recogni:on  from  the   World   Bank.     In   this   in?uen:al   global   ins:tu:on’s   latest   report,   the   World   Bank   has   praised   the   role   that   tourism   is ? ???????$4? ????$4? ??????$4? ???????$4? ?)???????$4? ?%?$4? ?????$4? ????$4? ?????$4? ????????$4? ???????$4? ???$4? ?????????$4? ????$4? ????$4? ????$4? ?????$4? ???$4? ?????$4? ???$4? ?M?$4? ?M?????$4? ?????$4? ?????$4? ????$4? ????$4? ????$4? ???$4? ????$4? ???????????$4? ???$4? ?)??$4? ???????$4? ???$4? ??????$4? ?????$4? ???$4? ????$4? ????????$4? ???$4? ????????$4? ????$4? ?????????$4? ?????$4? ???????????$4? ??????$4? ??????$4? ?????????$4? ????$4? ???????$4? ???$4? ?????$4? ?)?????$4? ?$4? ???$4? ?????????$4? ???$4? ????$4? ????$4? ???????$4? ????$4? ??$4? ??????$4? ????????$4? ??????$4? ?????$4? ?????$4? ??$4? ?????$4? ????$4? ????$4? ?????$4? ????????t((