Brief Magazine Get the Look | Page 59

'The people we work with have some of the smallest environmental footprints in the world.'

They live and work in communities without most essentials of modern life – including electricity. They buy very few consumer goods, eat locally produced food and use hand production methods to earn their living. What's more, many are directly threatened by the environmental impact of our lifestyles and buying habits in the West - the pollution from goods manufactured for us and global warming arising from power we consume. Environmental justice, this is not.

The rest of our environmental policy is pretty straightforward. We promote natural and organic cotton farming. And we avoid using damaging chemicals in production (where possible, we use recycled and biodegradable substances instead). Also, we try to recycle everything we can, and always aim to protect water supplies and forests in the environments we work in.

Basically, if there's a green way to do something, that's the way we try to do it.

Sustainable Fashion

Their Mission

TO SUPPORT producer partners’ efforts towards economic independence and control over their environment and to challenge the power structures that undermine their rights to a livelihood.

TO PROTECT the environment and use natural resources sustainably throughout our trading and to promote environmentally responsible initiatives to create new models to promote sustainability.

TO SUPPLY customers with good quality products, with friendly and efficient service, and build awareness to empower customers and producers to participate in Fair Trade and environmentally sustainable solutions.

TO PROVIDE a supportive environment to all stakeholders and promote dialogue and understanding between them.

TO SET AN EXAMPLE to business and the government of a Fair Trade model of business based on partnership, people-centred values and sustainability.