Non-integrated supply chain
Non-integrated supply chains have disconnected flow of product and information, limited ability to react to customer requests, unpredictable product delivery rate, limited visibility on shipment information and performance based on functional activities. Therefore companies are in danger of keeping their business running, if they done have a complete and working strategy.
Example
The heart of Dell's success is its integrated supply chain, which has enabled rapid product design, fabrication, and assembly, as well as direct shipment to customers. Inventories have been dramatically reduced through extensive sharing of information, a prudent choice given the risk of technological obsolescence and reductions in the cost of materials that can exceed 50 percent a month. Even with reduced inventories, Dell's strategic use of information has made possible a dramatic reduction in the elapsed time from order to delivery, giving Dell a significant competitive advantage.