Target Audience
Miss Guided
Miss Guided target audience is mainly for younger/middle aged women. The way that Miss Guided seek advertisment is by social media such as instagram and twitter. If any celebratiy is seen wear any of Miss Guideds Clothing then the brand blog it to show that celebraties wear their clothing as well. As being a onlne brand it is hard to advertise face to face.
Recently Miss Guided have opened a store in Westfields, Stratford and this seems to have had a massive increase on their brand as many people get to try clothing on clothing, also it has been a huge suprise to clients who buy from the shop as it was unexpected for a well known online brand becoming a shop