Brief Magazine Get the Look | Page 32

Similarities and Differences

between

Carnaby Street & Oxford Street

Similarities

Differences

Both Locations are central and have ways of transporting too and from

Soho is a big tourist attraction, which makes it more desireable

Shops consist of popular and well known shops

Carnaby Street mainly has independant stores

Soho's target is mainly for trendy middle aged people, who have an eye to be different to everyone else.

Soho:

Teens and 25-45

Trendy and different styles of people

Holds a strong history

Oxford Street:

All ages

Fast Fashion

Typical customer

Soho has a lot of bars and clubs which attracts an older age group

Footfall: Carnaby has less footfall than Oxford Street

Transport: Carnaby doesnt have a direct underground stop. e.g. marble arch, bond street and oxford circus is all direct for oxford street.