News in the Industry
Zayn Turns Designer For Versus Versace
VERSUS VERSACE has tapped Zayn Malik to design a Zayn X Versus collection, the brand has confirmed to us today.
The singer - who last month at the label's spring/summer 2017 London Fashion Week show sat front row alongside his model girlfriend,Gigi Hadid - will design a capsule collection for the brand featuring both menswear and womenswear.
Of the partnership - which will see him work closely with the Versace group's chief designer, Donatella Versace, to develop the collection, as well as star in the brand's next two advertising campaigns - Malik revealed today: “I think Versus has always been a very cool brand. It’s a great brand for me and for people in my generation. I’ve always wanted to design clothes, and there’s no brand I’d rather design for than Versus. The bonus is that I get to collaborate with Donatella, whom I love and admire. I know we’ll create something amazing.”
Versace was similarly complimentary of her latest collaborator, calling the singer, "one of the most exciting personalities on the world stage right now".
"When we first met, he told me how much he loves fashion," she added. "I thought it would be fantastic to collaborate on a new Versus collection together. And, given Zayn's huge fan base around the world, I expect there will be a lot of excitement about what we create together.”
The ZAYN X VERSUS collection will be presented next spring before dropping in stores and online in May.