Bridge For Design Summer 2014 Bridge For Design Summer 2014 Issue | Page 54

DESIGN TRENDS | view point

Credit: Sonya Winner

Credit: Sonya Winner

Credit: Sonya Winner

LIGHT UP WITH COLOUR
The trend for bright colour inspires creativity and positivity says Sonya Winner

L

ook around you. Everywhere you
can see London shedding the grey
uncertainty and debilitating anxiety of
the recession years and embracing colour
as a symbol of hope for a bright future.
As usual, interiors trends are taking cues

Week 2014 was ablaze with colour and
creativity, especially in collections by
Antipodium and Issa.
We’re also drawing inspiration from the art world. The
long anticipated Matisse cut-outs exhibition at the Tate
Modern is one that’s particularly close to my heart. In his
him to a wheelchair, Matisse shifted media from painting
to cut-outs and collaging. It was from his frail, dilapidated
vantage point that creativity and colour burst forth. The
vivid colours and strong shapes that characterise his later
works are one of the greatest inspirations for my own designs.
and creativity and can have a totally transformational
a way to invigorate their living space without necessarily
carrying out a complete re-design. This is easier than you
may think. Vivid colours that are brought into a space
through accessories, rugs and furniture can have a totally

naturally drawn to bright colours.
In the design world, colour is already popping up
everywhere we look this season. Particularly look out for
primary colours displayed in bold blocks alongside vibrant
oranges, blues and purples expressing themes of passion
and exuberance. International design shows, websites and

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companies are turning a dedicated eye toward colour. Design
Milk’s weekly CMYLK feature is an excellent source for
exploring the paring of colour infused product, art and
interiors.
In the 2014 Dulux Colour Awards in March, vivid colour
featured in every category including Curiousa & Curiousa’s
The Architectural Design Home Show in New York was
the MADE section to where colour loving designers su ch
as Dagmara Weinberg, Borealis Studios, Amy Eisenfeld
Genser, and Abby Modell, showed their new colour inspired
collections.
Closer to home, the re-imagined collection by 19 Greek
Street embodies vivid colours and bold patterns alongside
contemporary form.
Also look for colour spilling from interiors to architecture
and public spaces. Even now the South Bank and the City of
London are every night ablaze with vivid colours celebrating
fun and creativity in the City.
Starting with colour, we will see the beginning of a new
cycle. Colour will encourage creativity and positive thinking.
This will permeate through from our personal lives to the
ecommerce enabling smaller, niche businesses to reach the
world wide market. As we branch out, new markets will be
cultivated, especially in developing countries such as India.
In the coming years, colour infused design will be a leading
force driving us into an era of prosperity and positivity. B

Bridge for Design Summer 2014

For more information about Sonya Winner Studio, CLICK HERE

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