Bridge For Design Summer 2014 Bridge For Design Summer 2014 Issue | Page 198

SHOW REVIEW | Milan

CREATING A STIR
AT MILAN SHOW
Jim Evans

T

he chances are that many of you reading this may also have
endured the pleasure (and sore feet) of the vast exhibition that
is iSaloni, Milano. It is a proud annual showcase for undoubtedly the
greatest collection of quality furniture suppliers.
It is apt that the nation that owes so much of its culture and
tradition towards design - whether that is cars, fashion or products is the traditional home to the world’s most important furniture event
of the year. Now in it’s 53rd year Salone Internazionale del Mobile
in Milan (where else!) is actually not the biggest interiors event, in
square metres, of the year. However, when you consider a colossal
300,000 visitors pass through 150,000 square metres of superbly
designe