Bridge For Design November Issue 2015 November 2015 | Page 52

design news | fabrics

1970’s Biba meets upmarket Victorian Bordello in Sera Hersham-Loftus’ new Jezebelle collection of sensuously voluptuous lampshades that attract a fashionable celebrity clientele

People:

Sera Hersham-Loftus
also known as ‘Madame Sera’ is an established London based interior
decorator who designs beautifully romantic interiors and bespoke
home accessories.
Her latest venture is the Jezebelle collection, a range of exquisite
lampshades. Crafted with lingerie lace, vintage fabrics, ribbons
and braids and embellished with glass tear drops from antique
chandeliers, these beautiful handmade creations characterise the
edgy glamour that Sera’s schemes have become known for.
Since bursting onto the interiors scene in 2007 and winning plaudits
from Vogue with her shop, Rude in Notting Hill, Sera’s bohemian
approach has continued to attract a fashionable clientele that
includes super model, Kate Moss, pop star, Eliza Dolittle, and script
writer, Jez Butterworth.
Discovering a love of interiors from a young age, Sera’s early
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Bridge for Design November 2015

influences were film noir and punk rock. “As a teenager I’d stay up and
watch old French films with femme fatales in old crumbling houses
with shadowy lighting; I loved how romantic it looked,” she says. “I
also bought my clothes from vintage shops and markets, and mixed
Victorian lace corsets with bondage trousers, so when I got home I
wanted my room to reflect that alternative aesthetic.”
A career designing sets for opera, ballet and film companies
followed and later led to word of mouth requests to decorate homes,
private members clubs and flamboyant parties, propelling Sera into
the fashionista’s collective consciousness and their address books.
Dubbed part sultry Victorian bordello, part seventies BIBA, Sera’s
schemes are a heady concoction of antique furnishings, soft lighting
and exotic bric a brac, cementing her status as a one off in the interior
design world. T: [phone] | www.seraoflondon.com