FI
GU
RE
TH
IR
TY
Research
was
conducted to test
the effectiveness
of window displays
when promoting new
products. The study was used
in 250 stores and it was found
that the new products increased
in sales when on display. (Edwards, S.
and M. Shackley, 1992) Brands embrace the
opportunity of window displays as a way of
advertising new coats, scarf’s and winter items for
the winter trends. In a survey with 1,000 consumers,
55% of the participants claimed that when shopping during
the Christmas period windows displays made their experience
more enjoyable. (Davidson 2014) The mass market sector needs to
identify fast fashions and trends swiftly to achieve the latest look
at a competitive, reasonable price. Therefore producing attractive
displays will gather attention from a variety of consumers. (Posner,
2011)
FIGURE THIRTY ONE