IS IT REALLY THE END
OF THE HIGH STREET?
FIGURE TWENTY THREE
Currently due to the strong arguments for the online retailing, it’s
difficult to draw a line between which retailing system is preferred/
used by the public. Nonetheless, many statements have come
forward by business’s suggesting that online retailing is taking over
the fashion market, but this is not necessarily the case. The percent
of consumers who still shop in brick and mortar stores ranges in
age, which shows that there must be a strategy within the fashion
industry which brings consumers in store rather than proceeding
with the ‘easy’ option of online shopping.
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