Typically to save money consumers look for the most low-priced deals they can acquire. This could potentially be due to consumers becoming very much reliant on promotions and also because there are now websites available to obtain affordable clothing and accessories worn by celebrities / bloggers that attract young consumers. Why spend $ 600 on a Fendi Snobius fur keyring worn by Kylie Jenner( White, 2014) when you can buy one identical from Newlook for just £ 4.99?( Newlook 2016) This has led to brands within the mass market developing their digital marketing system through Affiliate marketing. Affiliate marketing is based on selling another companies product and thus receiving commission for doing so.( Whatisaffiliatemarketing. co. uk 2016). This marketing strategy works as a form of exposing images of a desired‘ look’ from a celebrity / blogger to which holds affordable ways to get an inexpensive style of the outfit worn.