Typically to save money consumers look for the most low-priced deals they can acquire . This could potentially be due to consumers becoming very much reliant on promotions and also because there are now websites available to obtain affordable clothing and accessories worn by celebrities / bloggers that attract young consumers . Why spend $ 600 on a Fendi Snobius fur keyring worn by Kylie Jenner ( White , 2014 ) when you can buy one identical from Newlook for just £ 4.99 ? ( Newlook 2016 ) This has led to brands within the mass market developing their digital marketing system through Affiliate marketing . Affiliate marketing is based on selling another companies product and thus receiving commission for doing so . ( Whatisaffiliatemarketing . co . uk 2016 ). This marketing strategy works as a form of exposing images of a desired ‘ look ’ from a celebrity / blogger to which holds affordable ways to get an inexpensive style of the outfit worn .