BREWED - the attitude issue Brewed_Studentissue_Digital2 | Page 26

Dayana Atanasova
Graduated in 2016, IMEM
“Back in 2012, when I was deciding on
what to study, I chose IMEM because
I knew I wanted to work in the creative
field but I wasn’t sure which of the
various directions that it offers should
I take. This program turned out really
well, because of the broad overview it
gave me. It helped me to make up my
mind. I started University thinking that
production (as in filming and editing)
was my thing, but during the education,
I discovered that I enjoy coming up with
ideas for media products and turning
them into full-fledged concepts, rather
than purely executing the technical
part. I gradually started getting
interested in advertising and branded
entertainment. I just find the creative
I graduated IMEM at NHTV (now
process behind it extremely fascinating BUAS) in 2016 and I currently work
and challenging.
as an Account Executive at Saatchi &
Saatchi – a global advertising agency,
In fact, the first time I realized that
part of one of the biggest creative
that’s what I wanted to pursue, was
communications group - Publicis
during a marketing lecture given by
Groupe. I work for the Middle East
Arnoud Versluis in either the 1st or
HQ which is located in Dubai - a
2nd year. He gave us an example of
melting pot of different nationalities
a campaign done by one of the big
and cultures. It is a great advertising
names in adverting - Saatchi & Saatchi. playground having so many different
Ever since then I’ve had this name at
target groups and insights. In our office
the top of my mind and little did I know alone, we have around 50 people from
that I would begin my career in the
20 different nationalities! The fact that
company that sparked my interest in
I interact with so many creative minds
advertising a few years ago.
on a daily basis from so many different
cultures is one of the best things about
my job.”
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