Brewarrina Shire Destination Management Plan Brewarrina Shire destination management plan | Page 4

1.1
Destination Management
Destination management introduces a ‘holistic’ approach to the development, management and marketing of tourist destinations. The approach requires that all tiers of
Government, the tourism industry and business and community leaders work together to develop and manage destinations to ensure that tourism adds value to the economic and
social fabric of the area, is sustainable into the future, is resilient to external shocks and is responsive to changes in both the marketplace and competitive environment. It involves
formulating a strong vision for the future of the destination and putting in place the framework and resources to ‘deliver’ this vision.
Destination Management Plans (DMPs) are one of the tools introduced by the Federal and State Government, to identify the product and infrastructure needed to support and
facilitate growth in visitation and to set the directions and priorities. A DMP is a pre-requisite for accessing the Regional Tourism Fund and will assist in accessing a range of Federal
and State Government grant programs.
1.2
Purpose of the Brewarrina Shire Destination Management Plan (DMP)
The purpose of the Brewarrina Shire DMP is to provide the direction and framework for taking Shire’s tourism sector forward over the next five
years. The primary goal of this Plan is to increase visitor expenditure within the Shire, with resultant economic and social benefits for the Shire
community. To achieve this, the Plan focuses on:
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Improving and expanding the product base of the Shire – attractions, activities and experiences.
Ensuring that the infrastructure, facilities and services needed to attract and support visitation are in place.
Setting the directions for marketing and promoting the Shire.
Identifying priorities to ensure the most effective use of limited funds and resources.
1.3
Outcomes being Sought
The main outcomes being sought from the Brewarrina Shire DMP are:
 Increased visitation to and visitor expenditure within Brewarrina Shire.
 Increased appeal and competitiveness of Brewarrina Shire as a service centre and destination – leveraging the Shire’s key assets to build its
attraction, activity and experience base.
 Increased training and employment opportunities.
 Increased viability and long-term sustainability of existing businesses and services and investment in new businesses and services.
 Improved lifestyle and stronger, more resilient community enabling the retention of existing residents and attraction of new residents
 A higher profile and increased awareness of Brewarrina Shire – with the Shire recognised for its rich Aboriginal culture and heritage, its natural
assets and its position as the start of the Darling River Run.
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BREWARRINA SHIRE DESTINATION MANAGEMENT PLAN 2019 - 2022