Brewarrina Shire Destination Management Plan Brewarrina Shire destination management plan | Page 14

 Coach and social groups (eg Probus).
The priorities for product development within the Highway corridor are:
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Activating and leveraging the Namoi-Barwon-Darling river corridor
Improving the hot artesian bore bath experience
Developing touring routes and activity trails
Improving Aboriginal products and experiences
Growing the events sector
With the focus being on attractions, activities and experience which
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Increase the appeal of the Highway corridor to the target markets
Are unique and/or of national / international significance
Provide a strong point of difference to other touring routes
Are consistent with and have the potential to reinforce the positioning and brand values of the
Highway corridor
 Have the potential to raise the profile of the corridor and generate publicity
The Kamilaroi Highway DMP recognises the Brewarrina Fish Traps as one of the high profile attractions within the
Highway corridor. The Plan identifies several priority projects for the Highway corridor including improving the
presentation and interpretation of the Brewarrina Fish Traps, upgrading and expanding the Brewarrina Aboriginal
Cultural Museum as well as the opportunity to develop the former Brewarrina Aboriginal Mission as a tourist
attraction / experience and to increase the range of activities within the River corridor.
2.3 Regional Strategies and Plans
2.3.1 Priorities for Regional NSW - A 20 Year Economic Vision for Regional NSW
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In July 2018, the NSW Government released its priorities for driving economic growth in Regional NSW . In
relation to tourism, the NSW Government is looking to:
 Draw in more domestic and international tourists in areas with tourism potential
 Attract more domestic and international students to regional NSW
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NSW Government (2018) A 20 Year Economic Vision for Regional NSW
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BREWARRINA SHIRE DESTINATION MANAGEMENT PLAN 2019 - 2022