ARM WRESTLING AS A CONTACT SPORT?
Throughout history muscle and size has regularly been
equated with power and strength and if they are being
honest most men have dreamed of looking like the
toned action movie stars or ripped professional fighters
they see at the cinema or on television. The physicality
of a top athlete, especially one in the combat arena
taps into our base emotions and urges and holds an
almost hypnotic sway over us. These are the Alpha
Males that fascinate us and alongside the rapid growth
of MMA we have seen the rise in popularity of the
strongman contest as epitomised by ‘World’s Strongest
Man’ and the phenomena that is Arm-Wrestling, most
dynamically portrayed by the ARM WARS brand, a
superb showcase that is syndicated globally across 85
countries and shown on Eurosport and Sky Sports 4 in
the UK.
Neil Pickup, former multiple European and World
champion is the creator and charismatic face of )I4