brands illustrated 6 | Page 8

News of the Month India’s dream of borderless trade grinds to a halt at checkpoints T he rollout of a nationwide goods and services tax (GST) from April was supposed to sweep away hundreds of checkpoints on India’s state borders, paving the way for the seamless movement of goods from the tropical south to the Himalayas in the north. But political opposition and the dilution of some of the tax’s key tenets mean hopes are fading that the checkposts will be demolished any time soon, a major blow for India’s economy. The rollout of the long-delayed GST regularly tops the list of demands made by CEOs of Indian and foreign companies. At the Walayar checkpoint in south India, lines of idle trucks stretch as far as the eye can see in both directions along the tree-lined interstate highway, waiting for clearance from tax inspectors that can take days to complete. Germany’s DWTV launched in India D WTV is a 24-hour channel that will focus on news from Europe, as well as regional issues from Asia. Deutsche Welle (DW), Germany’s public service broadcaster, upped its South Asian presence with the launch of DWTV in India. The news channel will feature 24 hours of programming in English with a focus on news, lifestyle and regional content for Asia. It was launched on September 17th by the German ambassador to India, Martin Ney and Prasar Bharati CEO Jawahar Sircar in Delhi.DWTV 8 DWTV will mainly have news from Europe and the world, along with a programming focus on regional news and events from Asia. It will also feature documentaries, talk shows and programmes covering culture and lifestyle. Some of these include Euromaxx, Arts.21, Tomorrow Today and Discover Germany. Last year, Prasar Bharati had signed an MoU with Deutsche Welle, to make DD India available on the Hotbird 13B satellite. The latter covers the whole of Europe, Central Asia and the Arab world of West Asia and North Africa. The reciprocal distribution of DWTV on DD’s Freedish stems from this agreement. The channel will also be available on platforms such as Dish TV and Airtel and on cable networks like Asianet, Hathway, DEN Networks, InCable Network, Ortel and GTPL. Due to delays entrepreneurs have stopped sending their trucks to the international container terminal at nearby Cochin, instead diverting them hundreds of kilometres to a smaller regional port and onwards via Sri Lanka. Bank of Maharashtra’s Mudra debit card B ank of Maharashtra launched the Mudra card in Nashik under the Prime Minister Mudra Scheme, with an aim to fulfill the needs of micro/small entrepreneurs engaged in all non-farm sector income-generating activities such as manufacturing, trading and services whose credit needs are up to Rs. 10 lakh. The card was launched by the Chairman-cum-Managing Director, S Muhnot, on the occasion of the bank’s 81st foundation day celebrations today. Issued as a Rupay debit card, the Mudra card is a flexible credit product that meets the working capital needs of micro and small entrepreneurs as cash can be withdrawn from any ATM or merchandise purchased using POS machine. Moreover, the bank is planning to open fully automated five branches in Nashik under the title of Utkarsha during the 2015-16 financial year. The bank already has such three modernised branches operational in Pune.