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UP TILL NOVEMBER 15 2015, VOLUME 1, ISSUE 5 CONTENTS FIESTY! FEARLESS! COMBATIVE! CONFRONTATIONAL! ATTITUDE ! AGGRESSION! AMBITION! VIRAT KOHLI IS THE NEW DYNAMIC HERO NO.1 OF INDIAN CRICKET! FEATURE STORY 12 YOUTUBE SPACE MUMBAI INDIA EXPECTED SOON!! COMMERCIALISATION 26 HAS MA DURGA’S BRAND EXTENSION DILUTED HER BRAND EQUITY?? 18 4. EDITORIAL 6. NEWS OF THE MONTH 10. CASE STUDY 12. FEATURE STORY 14. ADVERTISING TREND 18. COVER STORY 26. COMMERCIALISATION 32. IPL STORY 38. COMPANY PROFILE 44. MARKETING STRATEGIES 48. TRAVELOGUE MARKETING STRATEGIES 44 LUXURY CARS WOO INDIANS THROUGH DIGITAL MARKETING STRATEGIES COVER DESIGN: DEBASISH DEBNATH 3