UP TILL NOVEMBER 15 2015, VOLUME 1, ISSUE 5
CONTENTS
FIESTY! FEARLESS!
COMBATIVE! CONFRONTATIONAL!
ATTITUDE !
AGGRESSION!
AMBITION!
VIRAT KOHLI IS
THE NEW DYNAMIC
HERO NO.1 OF INDIAN CRICKET!
FEATURE STORY
12
YOUTUBE SPACE MUMBAI
INDIA EXPECTED SOON!!
COMMERCIALISATION
26
HAS MA DURGA’S
BRAND EXTENSION
DILUTED HER BRAND EQUITY??
18
4.
EDITORIAL
6.
NEWS OF THE MONTH
10.
CASE STUDY
12.
FEATURE STORY
14.
ADVERTISING TREND
18.
COVER STORY
26.
COMMERCIALISATION
32.
IPL STORY
38.
COMPANY PROFILE
44.
MARKETING STRATEGIES
48.
TRAVELOGUE
MARKETING STRATEGIES
44
LUXURY CARS WOO INDIANS
THROUGH DIGITAL
MARKETING STRATEGIES
COVER DESIGN: DEBASISH DEBNATH
3