brands illustrated 6 | Page 12

Feature Story India Expected Soon!! O riginally created in 2005, YouTube is now one of the most popular sites on the Web. Over the past few years, it has emerged as the dominant platform for distributing video online, with all the creators and networks that produce content for it. The user-generated content made the online video channel more popular. Instead of videos from major TV networks and movie studios, one can find amazing and creative videos made by several other people residing in divergent parts of the globe. And YouTube isn’t a one-way street-one can jump in, record and share their own videos, and become a part of the community. One can find huge number of videos on the online channel being uploaded to it every minute