Brands Guideline Samples P54 Lotus Cam Ranh - Brand Guidelines 2016 | Page 8

FIVE COMPONENTS THAT FORM AFFINITY CAM RANH Within the Cam Ranh development exists a diverse range of amenities and attractions. The logo for each of the amenities shall be a component from the Affinity brand, reinforcing the interconnected state in which the development exists. LEISURE COMMERCIAL RESIDENCES GOLF RESORT COMMUNITY Each asset will have its own distinct mark and story. Each of the assets will be connected in name and look to the Affinity brand – promoting continuity and recognition. 03 COMMUNITY COMMERCIAL RESIDENCES GOLF RESORT LEISURE