Brands Guideline Samples P54 Lotus Cam Ranh - Brand Guidelines 2016 | Page 6

THE STORY The Lotus flower is a powerful symbol across many cultures and faiths. The meanings include; Purity, Prosperity, Eternal, Beauty, Spiritual awakening & enlightenment and Faithfulness. The Lotus is referred to in many faiths as ‘Divine’ or ‘Sacred’. Among its many meanings and significance, the lotus is a symbol of “spontaneous” generation, and so it also represents divine birth, spiritual development and creation itself. The bud of the lotus symbolizes potential, specifically of a spiritual nature and in some instances The Sun. Because the lotus rises from unclean water to blossom as a 03 pure, uncontaminated flower, it is a symbol of purity and resurrection There is a powerful and spiritual connection between The Five Elements, the Sun and The Lotus, which for the purposes of the master brand – The Elements and the golf resort brand – The Lotus, The Sun will play a central role in both.