Brands Guideline Samples P54 Lotus Cam Ranh - Brand Guidelines 2016 | Page 2

WELCOME CONTENTS 1. Welcome - Brand Statement 2. About Affinity Cam Ranh 3. The Story The Lotus flower is a sacred symbol that transcends the ages, faiths and cultures and highlights the statue of this corner of Vietnam. Affinity Cam Ranh resembles an endless interconnected-bond with nature, life and energy. 4. Master Logo - - Alternative Options - - Colour Palette - - Logo Spacing 5. Brand Examples - - Stationery Design - - Hoarding - - Merchandise - - Billboard - - Poster/Advertising - - Book Cover - - Reception Branding - - Website Design - - Digital Signage 6. Typography 7. Photography Style 8. Background Imagery 01 9. Sub Brands