Brands Guideline Samples P54 Lotus Cam Ranh - Brand Guidelines 2016 | Page 12

01 03 CAM RANH - BRAND GUIDES 01 CAM RANH - BRAND GUIDES ALTERNATIVE LOGO OPTIONS ALTERNATIVE LOGO OPTIONS 02 Primary Logo Colouration Secondary Logo Colouration The master brand for Affinity Cam Ranh has two lock-ups: 1. Stacked version (primary) 2. Horizontal version (secondary) The master brand for Affinity Cam Ranh has two lock-ups: 1. Stacked version (primary) 2. Horizontal version (secondary) Alternative usage: 3. The logo shape can be used on its own for watermarking. The logo can be used without the words Vietnam. Eventually the country description as the brand matures will be dropped to make the logo more simple however it is acceptable to use it with or without the word Vietnam. Alternative usage: 3. The logo shape can be used on its own for watermarking. The logo can be used without the words Vietnam. Eventually the country description as the brand matures will be dropped to make the logo more simple however it is acceptable to use it with or without the word Vietnam. Note: When using the logo choose the best contrasting option i.e black or white based on the background image or colour. Please always place the logo on less busy backgrounds for good legibility. 04 03 01 03 02 Note: When using the logo choose the best contrasting option i.e black or white based on the background image or colour. Please always place the logo on less busy backgrounds for good legibility. 04 02 01 03 02