Hoiana Shores Brand Identity Guidelines
T H E S TO RY
The visuals for Hoiana’s golf asset have
received positive reviews from respected
golf industry members as part of a
confidential seeding process.
The distinguished shape of the lantern, alongside the
obvious rationale and connection to Vietnam’s culture
and heritage, provide a sound and valid platform for the
brand architecture.
The golf club logo aligns with the destination mother brand and the
development name. This will firmly connect golf to all other attractions
and amenities in the area. The name ‘Hoiana Shores’ has been a firm favourite from the
outset. There is an air of romance to the terminology - whilst providing a clear insight into
its proximity to the ocean and Hoi An.
There is a confidence and appreciation on the visual aesthetic and how this will cut-through
the market place, distinguishing the brand and engaging the desired audience.
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