W E LC OM E TO
HO I A N A S HO R E S
Discover the heart of Vietnam
Hoiana Shores - a bespoke brand identity has been created that firmly
connects the development with the heritage of Hoi An. The culture and
romance of the destination seeps into every aspect of the brand.
CONTENTS
02 16
Brand statement Brand typefaces
04 18
WELCOME
THE STORY
Introduction
06
TYPOGRAPHY
PATTERNS &
TEXTURES
Additional graphic elements
LOGO 20
14 Section separation
Logo usage and spacing
COLOUR
Colour palette
OTHER
ELEMENTS
22
PHOTO STYLE
Photography examples
24
BRAND
IDENTITY
Stationery, advertising,
website, golf cart, tee
markers, reception/
office, flags, signage
and merchandise