Hoiana Shores Brand Identity Guidelines
PATTERNS &
TEXTURES
PRIMARY PATTERN
The Hoiana Shores graphic identity is more
than just our logo, typeface, and colour
palette.
04 PATTERNS &
TEXTURES
An important aspect of our identity is the
use of the lantern pattern. This pattern
signifies the strong connection between the
heritage and culture of Hoi An, and Hoiana
Shores Golf Club.
The pattern is a sky full of lanterns; the same
lantern shape used in the monogram of the
master logo.
The pattern is to be used as a backdrop to
our branding.
PRIMARY TEXTURE
If a texture is required, then the textured teal
effect can be applied to photos. A textured
cream can also be used as an alternative
background to the block colours.
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