Brands Guideline Samples P54 Golf Saudi - Branding Developemnt 2019 | Page 3

The shield represents: Heritage, knighthood, championship, trophy and award winning. The palm leaf represents: The date palm is a national emblem of Saudi Arabia and represents vitality, growth and prosperity. Additional messaging: The palm leaf appears as five abstract sections on the shield. Each of these sections represent the five key pillars that shape Golf Saudi: access & infrastructure, academies, mass participation, events and tourism. GOLF SAUDI | Brand Guidelines LOGO RATIONALE