CONTENTS
Why Great Brands Don’t Have
Obvious Answers
The Anatomy Of A Successful Logo Redesign
Meet The Duo Behind The Graphic Design Wizardry
Of “Harry Potter”
Celebrity-Obsessed Culture Has Overtaken Marketing
Four Reasons Brands Need to Partner
Nokia Rethinks Global Marketing as a Challenger Brand
Purpose-Driven Marketing: The Missing Ingredient
When Growing a Brand
Mark Twain’s 10-Sentence Course on Branding
and Marketing
7 Tools to Monitor and Promote
Your Personal Brand
4 Keys To Turning Customers Into Brand Evangelists
The 10-Step Path to Marketing Nirvana
How brands go from hero to zero
See Your Favorite Brands’ Logos Redesigned
With Added Reality
Book, Line & Sinker