BrandKnew September 2013 October 2013 | Page 38
Five Ways to Realize Greater Value
From Programmatic Advertising
David Jacobs
In this article, you’ll learn...
• Some common misconceptions about programmatic advertising
• Where automated bidding fits within the context of a holistic and balanced advertising strategy
• How to get the big
BrandKnew September 2013 October 2013 | Page 37
BrandKnew September 2013 October 2013 | Page 39
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