brandknewmag.com
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Building Relationships Globally
The online world has not only exposed vendors to the global
stage of competition but also leveled the field for reaching
global prospects and customers. That means if you are not
selling global right from the get go, you are already losing
share as ideas and product concepts are rapidly replicated
worldwide. You may be thinking right now, “How can I tailor
to the individual wants of global customers when I’ve only
just launched with a sole focus in the US?” The answer is your
holistic commerce solution becoming an invaluable extension
to your marketing and engagement efforts.
Rather than walking into a new market with a “we will just
figure how best to sell here” attitude, vendors can use the
localization, distribution, and reseller capabilities of a
holistic commerce solution to enter the market with the ability
to reach and personalize to the unique needs of that local
audience. Even as a vendor focused on one market, but with
some international customers, a global commerce solution
can drive the s