brandknewmag.com
26
1. DESIGN STARTS AT THE TOP
It can be argued that the best CEOs are effectively designers-grappling with ambiguous challenges, probing for creative
solutions--even though few would accept that moniker. Yet
successful design-driven organizations are often distinguished
by a close personal rapport between the top business leader
and the top designer. That was certainly the case at Apple,
between Steve Jobs and the person we unequivocally dub
“designer of the decade,” Jony Ive. We’ve highlighted 25
other CEO-designer pairs in “Dynamic Duos” (which will
be rolled out, beginning on September 23). You can’t listen
to Burberry CEO Angela Ahrendts talking to chief creative
officer Christopher Bailey and n