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Dear Friends:
The heat is on! And how. Therefore, we decided to
put together a cool issue that ventilates interesting
insights on what different brands are upto. IKEA’s
playful logo is worth taking a peek into. Pinterest
has become the toast of Brand Town and the
feature on how brands can use the fast growing
SM Platform is an eye opener. We are well and
truly into the era of ‘personal branding’ and the
article on The A to Z of Personal Branding bears
testimony to that. No need to be overt or to be
shouting from the rooftops: ‘Great Branding is
Invisible’ tells you why! ‘The myths about working
with great brands’ is broken in the article similarly
captioned and there is sound advise on how to
develop your brand voice. Am certain that the
feature on what your logo colour tells about your
company will delight many a brand connoisseur.
We do a bit of crystal ball gazing through ‘ The
Future of Digital Marketing is Pure PR’. All this and
more to content with. Happy reading!
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Suresh Dinakaran
@sureshdinakaran
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linkd.in/1dsjYaW
bit.ly/1h95tgO
[email protected]
Managing Editor: Suresh Dinakaran
Creative Head/Director Operations: Pravin Ahir
Magazine Concept & Design/ New Media Specialist: Mufaddal Joher
Country Head, UK: Sagar Patil
Country Head, India: Rohit Unni
Digital Marketing Strategist: Mark Cijo
Associate: Brand Success: Andre Van Helsdingen
Web Specialist: Prasanta Kumar Sahu
Online Support: Mahendra Kumar Behera
Brand Knew is published by
For Advertising Enquiries: [email protected] or call + 971 4 386 7728
All Copyright of the content in this issue rests fully & comprehensively with the
respective contributors and/or media platforms at all times, as the case may be.
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