brandknewmag.com
18
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esigner
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epitome of lin
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easingly prom
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less loyal, incr
, the social p
ny
d on
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ed by the ma
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with and
mers
for the digita
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t to give custo
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ll brands wan
nt brands the
rsonal custo
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e those
ngertips. A
with the diffe
ccessful will b
mos at their fi
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ensure long-t
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ntage of Pin
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in a more au
Simon Robinson is senior director of marketing and alliances EMEA
at Responsys