5 Tips for Getting Consumers
Comfortable Sharing Data
BETWEEN NEWS OF NSA SPYING AND TARGET HACKING, PEOPLE
ARE WARIER THAN EVER ABOUT SHARING THEIR PERSONAL INFO.
THEODORE FORBATH OF FROG OFFERS FIVE TIPS FOR BUILDING
CONSUMERS’ TRUST.
Theodore Forbath
Personally, I’m having trouble giving it up. By “it,” I mean
information about me, details that I’ve worked hard to
safeguard and keep private. In fact, the same companies
that are now soliciting, or simply taking, my personal data
still encourage me to create strong user IDs and passwords to
I’VE SEEN HOW RELINQUISHING
SOME OF MY AUTONOMY CAN
BE A GOOD THING.
protect my privacy. This can sometimes feel like a conflicting
message to the consumer.
After working in the product strategy, design, and
development industries for nearly 25 years, I’ve seen how
relinquishing some of my autonomy can be a good thing.
Through smartphones, tablets, watches, Google Glasses,
and Fitbits, companies are using my personal data to help
me in ways that feel comforting instead of unnerving.
Here are five tips for brand leaders to consider when
harvesting personal data so consumers feel okay about
giving it up.