Book, Line & Sinker
Hit Brands
Sonic Branding
An Essential Guide to the Art
and Science of Sonic Branding
In the battleground for the hearts and minds of
customers, music is one of the most powerful
tools that brands can use.
In this definitive guide to how brands harness the
power of music to drive business, three leading
industry experts show you how to create and
execute successful music strategies with lasting
impact.
Every major global brand already uses and
invests in music as part of its communications but
very few have created ‘hits’. Music has the power
to make a brand instantly recognised and loved,
so what are the secrets?
By Daniel Jackson, Richard Jankovich
and Eric Sheinkop
Brands have become very important as sources of
value and as a means to build value and sustain
market position. Much emphasis has been placed
upon the visual representation of brands. This
book defines a new competitive arena in the
creation and development of brands - sound.
Sonic branding is a new fast growing area
related to advertising and media development of
the branding experience. This will be a distinctive
book and the first in this important new area.
By Daniel Jackson
Power Branding
Leveraging the Success of the
World’s Best Brands
Brand Romance
Using the Power of High Design to
Build a Lifelong Relationship with
Your Audience
Every one of the largest, most successful
corporations were, at some point, mere startups.
McKee explains what enables some companies
to growbigger and better, while others stumble
along year a gFW"