5 Twitter Best Practices to
Humanize Your Brand
Monica Jade Romeri
Bringing a human touch to
your Twitter activity will be
welcomed and appreciated
by your followers and likely
help you earn a broader social
audience.
Over-automating
your Twitter presence Twitterhumanize -your-brandand
spamming your followers in
hopes of expanding your reach
and influence is a major faux pas.
Your prospects want to know that
they are interacting with a real human
being behind your brand, so conducting
your brand presence like a robot will not
do you any favors. Although the power of
social media is found in being genuine with your
audience, many brands continue to devalue the worth
of authentic, human interaction. Give your presence on
Twitter a personal touch to make your brand seem more
likeable, human and accessible. Humanizing your brand
may be the quickest route to Twitter marketing success. A
human brand can foster trust, help establish new connections,
encourage genuine relationships, and ultimately advance
your business and industry influence.
1. Know and Understand Your Audience
Who are your prospects, and what are their primary concerns
and objectives? Speak to their needs—providing vital industry
insight and thought leadership. Be forthcoming about how
your prospects can learn more; inbound links and dedicated
landing pages can be helpful to them and very rewarding
for you in terms of increased social lead generation and
conversion.
2. Perform Content Curation
Find unique yet relevant, high-quality content to share with
your Twitter audience. Providing a wise selection of industryleading content is likely to increase your reach, influence and
social lead generation. Curate content based on quality and
relevance to prevent information overload and increase your
relative value on Twitter. Relevant, educational information
from trusted and respected sources is always well received
and will be highly shared by your followers.
3. Practice the Virtue of Listening
You really need to listen more than you talk on Twitter. Your
ideal prospect may be quite different from the people who
are following and talking to you directly on Twitter. Use social
listening software to monitor conversations; there are many
social media tools, which you can use to listen and analyze the
demographics of your Twitter following. Examine the Twitter
lists that you and your brand are being put on; it should
shine
a light on
how you and your
content are being received on
Twitter.
Also, pay attention to relevant
industry trends and hashtags, which can help amplify your
reach. It is important not to use Twitter for loud, one-way
discussion about only yourself. If you would not do it in
person, do not do it on Twitter.
4. Join or Host a Twitter Chat
Tweet chats are a great way to make new connections, find
new information, increase your brand awareness and help
you make great strides in understanding the way Twitter
functions. Be friendly and professional, while providing
useful information to your audience. Answer all questions to
the best of your ability.
5. Be Yourself
You are unique, and your brand should be as well. Letting
your personality shine through in a good way on social
media is conducive to new relationships. Do not simply copy
your competitors. They may not have a sound social media
strategy, and their prospects and buyer personas may be
significantly different than yours. Originality in social media
presence and content is paramount; authenticity cannot be
faked.
When your followers have questions, always reply in a prompt
and friendly manner. If you take too long to respond, it will
look like you do not care, and your authenticity will be called
into question. You do not want this to happen. Expand your
social audience by promoting a conversational and genuine
report. The more your Twitter audience publicly talks about
your brand and shares your content, the more your reach
and exposure are amplified. Introductions happen naturally,
when you tweet content, reply to tweets and thank your
followers. Genuine engagement can help you form new
relationships, increase your reach, and incite greater social
media lead generation and conversion.